Fornebu Lumber: SFI Sets a GUINNESS WORLD RECORDS® Title One Tree at a Time: Officially Amazing
FOR IMMEDIATE RELEASE
September 22, 2015
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SFI Sets a GUINNESS WORLD RECORDS® Title One Tree at a Time:
OTTAWA, ON and WASHINGTON, D.C. - The Sustainable Forestry Initiative Inc. (SFI) and its partners across North America set a new GUINNESS WORLD RECORDS title, planting 202,935 trees in one hour. SFI partnered with 29 teams of 25-100 people each to plant trees in locations from New York City to Vancouver Island, British Columbia.
"As SFI celebrates its 20th anniversary, I can't think of a more exciting way to recognize and reinforce our commitment to healthy forests and sustainable communities, and to reaffirm that the actions we take today can have a significant and material impact on the future of our forests," said Kathy Abusow, president and CEO of SFI.
Organized by SFI, the effort involved 1,165 volunteers from all ages and backgrounds, including the forest sector, community organizations, youth groups, conservation groups and SFI Implementation Committees. They planted trees between 1 p.m. and 2 p.m. EDT on May 20, 2015. Watch a video capturing highlights of the record. When mature, these trees will provide clean air to breathe, clean water to drink and help improve the quality of life for many.
Teams that participated in the world record-breaking initiative included American Forests, Atco Wood Products, Baltimore City Recreation and Parks' TreeBaltimore, City of Sumner, Washington, Coopérative Forestière des Hautes-Laurentides, Domtar, Fornebu Lumber Company, Interfor, Island Timberlands, J.D. Irving Limited, Massey-Vanier High School, Norbord Barwick (in conjunction with local schools), Norbord (Groupement forestier cooperatif Abitibi, Sylviculture La Vérendrye, Forêt d'enseignement et de recherche Harricana), New York Restoration Project, Parks & People Foundation, Pennsylvania Department of Conservation and Natural Resources, Pennsylvania SFI Implementation Committee, ReEnergy Holdings, Resolute Forest Products (the Haveman Team - Dog River Matawin Forest, the Outland Team - Black Spruce Forest, the Brinkman Team - Crossroute Forest), Minnesota SFI Implementation Committee, St. Louis County's Land & Minerals Department, the Sugar Pine Foundation, TD Bank, Forests Ontario (with partners Michael's Hair Body Mind and Credit Valley Conservation), UPM Blandin, and Williams Lake Plywood - West Fraser.
Learn more about SFI, the GUINNESS WORLD RECORDS achievement and other community initiatives at sfiprogram.org
About the Sustainable Forestry Initiative® Inc. (SFI)
SFI® Inc. is an independent, non-profit organization that is solely responsible for maintaining, overseeing and improving the internationally recognized SFI program. SFI works collaboratively with conservation groups, local communities, youth, resource professionals, landowners and countless other organizations and individuals who share our passion for and commitment to healthy forests, responsible purchasing and sustainable communities. Since 2010, SFI has awarded more than 60 Conservation and Community Partnership grants totaling more than $1.9 million to foster education, research and pilot efforts to better inform future decisions about our forests. When leveraged with project partner contributions, that total investment exceeds $7.1 million. Across the United States and Canada, more than 250 million acres (100 million hectares) are certified to the SFI Forest Management Standard. In addition, sustainable forestry is promoted through the SFI Fiber Sourcing Standard and the SFI Chain-of-Custody Standard. SFI on-product labels help consumers make responsible purchasing decisions. SFI Inc. is governed by a three-chamber board of directors representing environmental, social and economic sectors equally. Learn more at www.sfiprogram.org and www.sfiprogram.org/Buy-SFI
Vice President, Communications & Community Engagement
Sustainable Forestry Initiative Inc.